NEWS CENTRE

Please contact us with any questions or feedback you have - we encourage open communication and are always pleased to hear from you
Disclaimer Statement
The information contained in each press release posted on this page was factually accurate on the date it was issued. While these press releases and other materials remain on the Company's website, the Company assumes no duty to update the information to reflect subsequent developments. Consequently, readers of the press releases and other materials should not rely upon the information as current or accurate after their issuance dates.


Advanced Search
Companies that Count

Press contacts

Please contact Jenny Peters, Head of Corporate Communications
+44(0)2078514102 or email: jpeters@premierfarnell.com

Premier Farnell ties up with Spansion to provide best-in-class Flash memory solutions for electronic design engineers

19.04.2010

19 April 2010, London - Premier Farnell plc (LSE:pfl), the leading multi-channel, high service distributor of electronic and industrial products, has today announced a global franchise distribution agreement with Spansion, the leading Flash memory solutions provider. The announcement is in line with the company’s continuous drive to accelerate electronic design engineering growth and its internationalisation strategy. Premier Farnell and Spansion have extended an already successful US franchise agreement to provide electronic design engineers a broad portfolio of leading Flash memory solutions.

Already available for purchase via the standard web channels of Farnell in Europe, ANZ and India, Premier Electronics in China and Hong-Kong, Newark in the US, and Farnell Newark in ASEAN, Spansion’s memory solution will also be available through Premier Farnell’s element14, the company’s one–stop online technology resource and community created exclusively for electronic design engineers. element14 uses web 2.0 functionality to facilitate interaction, collaboration and information sharing among users.

Spansion is one of the leading Flash memory manufacturers in the world with products targeted at a wide range of applications including; automotive, consumer electronics, industrial, networking and wireless applications. Premier Farnell customers can choose from a vast range of densities, different voltages, and varying levels of performance to meet their specific application requirements – all with high levels of quality and reliability as customers have come to expect from Spansion.

“The agreement with Spansion is a true reflection of our core business strategy which focuses on supporting our global base of electronic design engineers and enhancing our product offerings to our customers worldwide,” said Marianne Culver, Head of Global Supplier Management at Premier Farnell. “The expanded distribution agreement is a testament to our supplier relationships and we are excited by the opportunity this brings us, enabling us to strengthen our existing customer base and attract new ones globally.”

“Spansion is focused on building a best-in-class distribution channel. The addition of Farnell to our global footprint will enable us to expand our reach and provide another source for Spansion® Flash memory,” said Peter Stenseth, Vice President of Worldwide Distribution Sales. “Farnell’s unique high service strategy provides Spansion with highly customised product services and e-marketing opportunities. We look forward to offering our broad portfolio of Flash memory to Premier Farnell’s extensive network of customers.”



About Premier Farnell

Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel distributor of electronic, and industrial products and specialist services throughout Europe, the Americas and Asia Pacific. It goes to market with a differentiated value proposition, world-class marketing, a stocked range of 450,000+ products, and access to 4,000,000 more items from 3,500 top manufacturers. The company has group sales of £823.1m and over 4,100 employees globally.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.

For more information visit the website at www.PremierFarnell.com.


About Spansion

Spansion is a leading Flash memory solutions provider, dedicated to enabling, storing and protecting digital content in automotive, consumer electronics, networking and wireless applications. Spansion is focused exclusively on designing, developing, manufacturing, marketing, selling and licensing Flash memory solutions. For more information, visit http://www.spansion.com.


Contact Details:

Aakriti Kaushik
PR Manager, European and Global PR

Premier Farnell and Farnell
Tel: +44 (0) 113 279 0101
Email: akaushik@premierfarnell.com
Web: www.premierfarnell.com

Jonathan Roberts
Account Director

Pinnacle Marketing Communications Ltd,
Tel: +44 (0) 208 869 9339
Email: j.roberts@pinnaclemarcom.com
Web: www.pinnaclemarcom.com

Janice Fleisher
PR & Communications Manager

Newark
The Americas
Tel: +001 (1) 773 907 5941
Email: jfleisher@newark.com
Website: www.newark.com

Hui-Yun Chen
Communications APAC

Premier Farnell plc
Asia Pacific
Tel: +65 6380 3239
E-mail: hychen@premierfarnell.com
Web: www.premierfarnell.com