element14’s e-commerce enhancements to boost engineers’ productivity in Asia Pacific

element14’s e-commerce enhancements to boost engineers’ productivity in Asia Pacific

New initiatives facilitate engineers’ web browsing and buying experience

Singapore, 10 May 2012 - element14 (formerly Farnell), the first information portal, collaborative community and electronics store for design engineers and electronics enthusiasts, today announced a series of new functional improvements to its award-winning e-commerce websites. These improvements are designed to help simplify the design process and make it quicker and easier for engineers to find, compare and purchase products through element14.

Devashish Saxena, SVP, Regional Marketing Director, element14 Asia Pacific, comments: “Thanks to its unique offering, combining best-in-class products and solutions with community support, element14 continues to establish a solid presence in Asia Pacific. Our e-commerce team regularly gathers feedback from our suppliers and customers, which contribute towards regular improvements and the delivery of a more intuitive, simple browsing and buying experience on our websites. These latest improvements will help save engineers precious time in finding and comparing products, reviewing their order history and purchasing exactly what they need.”

Thanks to a redesign in parametric search, customers can now group products for the search results page by any one of the attributes available, such as resistance, voltage, etc. This enhancement also lets customers group their search results by manufacturers, allowing for an overview and a comparison of the different manufacturers supplying similar products within the category. This functionality means engineers get the information they want faster and in the format that they find most convenient to use.

A unique service proposition to element14 is its multi-channel commerce capabilities allowing customers to transact via country specific e-commerce websites, telephone, fax or in person at the store. Now, through a new multi-channel order history function, the customer’s order history is available to them online regardless of whether the order was made on the element14 website or via its other channels. This initiative provides a seamless ordering system, reduces time-consuming processes and accelerates time-to-market for the buyer.

element14’s new predictive search capability now enables customers to see a suggested list of  manufacturer names and part numbers as users start to key in characters into the search box, without having to complete typing the full search term. Customers will get a drop-down list to choose their search term quicker than before.

element 14 search function

The element14 Global e-Commerce and Social Marketing team responsible for driving its dynamic user experience and unique fusion of commerce and community platforms is led from its Asia Pacific headquarters in Singapore. Its goal is to drive a consistent user experience and maintain a unified look and feel for the e-commerce websites across the regions globally, whilst determining the best practices to improve customer engagement and ease-of-use.

The new ‘element14 Features’ enables engineers to source a broad spectrum of high performance component products from leading brands and access a comprehensive range of design resources, which include white papers, application guides / notes and product training material. Customers can be assured that these genuine components will deliver the highest standard of quality, performance and reliability. For more information about ‘element14 Features’, please visit http://sg.element14.com/features.

- Ends -

Media Contact Details:                                         

Christina Loh
element14 Asia Pacific
Tel: +65 6671 8769 / +65 6671 8759
Email: cloh@element14.com

Chris King
EML Wildfire
Tel: +44 20 8408 8000
Email: element14@emlwildfire.com

About element14

element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, element14 is the trusted global source to find the answers and parts you need to keep your project on the fast track, right from the start.

element14 is the operating business of Premier Farnell plc (LSE:pfl) in Asia Pacific.

For more information visit the website:
Australia: au.element14.com
China: cn.element14.com
Korea: kr.element14.com
Hong Kong: hk.element14.com
India: in.element14.com
Malaysia: my.element14.com
New Zealand: nz.element14.com
Philippines: ph.element14.com
Singapore: sg.element14.com
Taiwan: tw.element14.com
Thailand: th.element14.com

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first (www.element14.com). With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts

  • Operations in 35 different countries
  • 4,100 employees
  • Over 2 million customer contacts in 156 industries
  • Over 3,500 leading suppliers
  • Over 400,000 products stocked with access to over four million more on demand
  • Global leader in legislation RoHS, WEEE, REACH

For more information visit the website at Premier Farnell.

For news updates from element14 visit:

Premier Farnell News Centre – www.premierfarnell.com/premier_farnell/publicrelations/
Twitter - @element14news; @element14
Facebook – /element14page
YouTube – element14
Community – www.element14.com/
Email: pressoffice@premierfarnell.com

Thursday, 10 May 2012