KPI Performance

 

 

 

Key performance indicator

Target

Achieved in 2013/14

Achieved in 2012/13

Achieved in 2011/12

Growth

Active customer growth

4%

-0.3%

1.3%

2.7%

 

Sales per day growth

6%

2.6%

-2.8%

1.6%

 

Emerging market growth

10%

14.9%

7.5%

21.1%

Efficiency

% of MDD sales from eCommerce

70%

55.1%

56.8%

55.0%

 

Return on net operating assets

>30%

32.3%

34.3%

37.1%

Profitability

Operating margin

10%-12%

9.5%

10.0%

11.0%

Cash flow

Free cash flow as a % of sales

6% through the cycle

3.7%

6.1%

4.9%

For further detail of our performance against our KPIs, please visit pages 24/25 of our 2013/14 Annual report.