Investment Proposition

Understanding our business in Six Steps:

As a global, high service technology company, Premier Farnell plc is predominantly engaged in the marketing and distribution of products and services in the time-critical and innovation-focused electronic components distribution sector.

Through our extensive proposition with products from over 3,500 leading suppliers, we support millions of customers, ranging from engineers to purchasing professionals and electronics enthusiasts around the world.  

Electronics is increasingly pervasive in all areas of our lives and changing the world in which we live.  Our business is positioned to benefit from this trend, adding value across the electronics lifecycle and making it easier than ever for customers to do business.

The key drivers below underlie the case for investment in Premier Farnell.

Industry Megatrends


Three key megatrends in our industry support our long term, structural opportunity for growth

A.    The pervasion of electronics leads to a virtuous circle of structural growth in the electronics design market

B.    Electronics design and production is increasingly global and customers benefit from a single, global distribution partner

C.    Consolidation of large, fragmented electronics supply chain will favour the established, global high service distributors

A leading customer proposition


Our leading customer proposition is a competitive advantage in our fragmented marketplace. As well as the fast shipment capability provided by our regional warehouse model, we provide customers with access to the latest technologies, access to information they can trust and support throughout the design process, including through our innovative element14 community. This differentiated offering will help us to grow our active customer base and our market share.

Partnering with Suppliers

We offer suppliers the opportunity to seed new products to an extensive customer base across a broad range of industry segments and geographies.

“We have been working very closely with Premier Farnell now for a number of years and in particular to promote our latest product ranges into their existing design engineering customer base and also to find new products for our products. After franchising Newark element14 for the North American market in December 2012, we now take that mission onto a global framework during 2013. I have every confidence that we will build considerably on the good work already achieved.”

Ken Steel, Sales Director, Panasonic

Tailored Customer Relationship

We combine commerce and community through extensive and efficient traditional channels with our innovative eCommerce interfaces.

  • 620 field salespeople
  • 610 contact centre staff
  • 48 websites, 33 in local languages
  • Over 170,000 registered members on element 14 Community
  • element14 Knode: online design engineering workspace
  • 24/5 support from over 200 technical support engineers

Focus on Optimising Performance

With a wealth of industry experience, Premier Farnell’s management team is focused on optimising the business through the economic cycles for the benefit of our stakeholders. In March 2013, we updated our KPIs to reflect this objective and illustrate how the implementation of our strategic vision will deliver financial results.

Values for Success

At Premier Farnell, we believe that our success will be driven by our values:

  • Customers and suppliers are at the heart of everything we do
  • Only by working together can we deliver results
  • We must innovate, learning and adapting faster than anyone else
  • Developing people is crucial to our success
  •  Integrity and trust are fundamental to our culture

These values are integral to all that we do. They guide and shape our actions as we look to lead in our industry.