Premier Farnell signs global distribution deal with SEGGER Microcontroller

Premier Farnell signs global distribution deal with SEGGER Microcontroller

Global availability of SEGGER’s debuggers and Flash programming tools sees an expanded range of embedded design solutions to drive efficiencies for prototyping, in-field upgrades and production

LONDON MAY 14, 2012 – Premier Farnell plc (LSE:pfl) today announced that it has entered into a global distribution agreement with SEGGER Microcontroller to stock its industry-leading MCU development and programming tools.  Used by engineers around the world, SEGGER’s tool suite is affordable, high quality and easy-to-use and helps reduce development time for embedded applications. 

SEGGER’s JTAG/SWD + SWO emulators (J-Link/J-Trace Family) and production flash programmers (Flasher Family) help engineers to develop and debug code prior to production and allow manual or remote production flash programming.  The tools are compatible with a wide range of manufacturer-specific processors, including, but not limited to, ARM, Cortex™ and Renesas cores, as well as various IDEs.

“This partnership with SEGGER underscores our commitment to provide engineers with best-in-class solutions at each stage of the design flow,” said David Shen, Chief Technology Officer at Premier Farnell.  “By driving design flow efficiencies from product concept through production, we are helping our customers to increase productivity and accelerate time to market.”

“We are delighted to be working with Premier Farnell to extend the reach of our production and development tools portfolio”, said Rolf Segger, Founder and CTO of SEGGER.  “Their model of providing end to end design solutions is a perfect match for our debug and flash programming tool suite and we can leverage their channels to market including the Knode and the element14 community that are unique in the industry.”

SEGGER’s J-Link family of emulators and Flasher programming tools are available across Premier Farnell’s distribution businesses: Newark element14 in the Americas, Farnell element14 in Europe and element14 in Asia Pacific. They can also be accessed through the the Knode on the element14 engineering community, which automates the creation and assembly of embedded design flow solutions.


About Premier Farnell

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first ( With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell element14 in Europe, Newark element14 in North America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts

  • Operations in 35 different countries
  • 4,100 employees
  • Over 2 million customer contacts in 156 industries
  • Over 3,500 leading suppliers
  • Over 400,000 products stocked with access to over four million more on demand
  • Global leader in legislation RoHS, WEEE, REACH

For more information visit the website at Premier Farnell.

For news updates from element14 visit:
Premier Farnell News Centre
Twitter - @element14news; @element14
YouTube – element14

Or contact:


About Segger

SEGGER Microcontroller develops and distributes hardware and software development tools as well as software components for embedded systems. An "embedded system" is one in which a microprocessor and associated components are incorporated into a device helping to accomplish difficult and complex tasks in products such as cell phones, medical instruments, instrument clusters, measurement instruments, satellite radios, digital cameras etc.

SEGGER was founded in 1997, is privately held, and is growing steadily. Based in Hilden with distributors in all continents and a local office in Massachusetts, SEGGER offers its full product range worldwide.

SEGGER software products include: embOS (RTOS), emWin (GUI), emFile (File System), emUSB (USB host and device stack) and embOS/IP (TCP/IP stack). With the experience in programming efficiently on embedded systems, SEGGER created highly integrated, cost effective programming and development tools, such as the Flasher (stand-alone flash programmer) and the industry leading J-Link/J-Trace emulator.

SEGGER’s intention is to cut software development time for embedded applications by offering affordable, high quality, flexible and easy-to-use tools and software components allowing developers to focus on their applications. Find out more at


Contact Details:

 Global Contact:


Ken Leitch

Global Head of PR

Premier Farnell and Farnell

Tel: +44 (0) 20 7851 4145



 European Contact:


Aakriti Kaushik

PR Manager, Europe and Global

Premier Farnell and Farnell

Tel: +44 (0) 113 279 0101



APAC Contact:


Christina Loh

Communications APAC

Tel: +65 6671 8769


Americas Contact:


Janice Fleisher

Communications Americas

Tel: +001 (1) 773 907 5941


Monday, 14 May 2012